Jim Goodman, his wife Rebecca, and brother Francis run a 45-cow organic dairy and direct market beef farm in southwest Wisconsin. His farming roots trace back to his great-grandfather's immigration from Ireland during the famine and the farm's original purchase in 1848. A farm activist, Jim credits more than 150 years of failed farm and social policy as his motivation to advocate for a farmer-controlled consumer-oriented food system. He frequently speaks and presents workshops on organic farming, direct marketing, local food, international trade and social justice issues. Jim currently serves on the policy advisory boards for the Center for Food Safety and the Organic Consumers Association, and is a board member of Midwest Environmental Advocates.