This spoof video of the Mastercard ‘Priceless’ commercial raises awareness about school lunch in support of One Tray. Directed by Shalini Kantayya.
One Tray, the national campaign to improve child nutrition by encouraging a more direct connection between local farms and schools through federal nutrition policy, has launched a petition to Congress urging support for Farm to School using this video as a tool.
The petition supports:
Mandatory Funding for Farm to School Programs (S. 3123, H.R. 4710)
Increased Reimbursement Rates for school meals Strengthened Nutrition Standards for School Meal Programs and competitive foods such as vending machines and fast food outlets in school cafeterias
Deputy Secretary of Agriculture Kathleen Merrigan has taken the Farm to School videos on the road as an example of the incredible advocacy work happening around Child Nutrition Reauthorization.
For more information and to sign the petition visit www.OneTray.org.
See the other spoof PSA for One Tray, Lunch Encounters of the Third Kind
12.01.10
Providing healthier lunches for children is truly important, I was pretty lucky to have grown up in New Orleans and attended a small school, I still miss red beans and rice Mondays and crawfish etouffee or seafood gumbo on Fridays. mmmm